How to Customize Page Layouts in Salesforce
Page Layouts in Salesforce are a fundamental feature for customizing the user interface of objects, tailoring it to meet business requirements. They determine which fields, sections, related lists, and buttons appear on an object’s record page. By customizing Page Layouts, administrators can enhance user experience, streamline workflows, and ensure users see only the most relevant information.
In this blog, we’ll explore the ins and outs of Page Layout customization, its importance, steps to customize it, and best practices for optimizing Page Layouts in Salesforce.
What Are Page Layouts in Salesforce?
Page layouts are customizable interfaces for displaying data on record pages. They control:
- Fields: Determine which fields are visible or editable.
- Sections: Group fields into logical sections.
- Related Lists: Display records related to the object.
- Buttons and Quick Actions: Define which buttons are available for user actions.
- Custom Links: Add hyperlinks to external resources or related content.
Page Layouts are specific to:
- Profiles: Different user profiles can have unique layouts.
- Record Types: Different record types can have customized layouts.
Importance of Page Layout Customization
- Improved User Experience:
Display only relevant fields and actions for specific users or roles, reducing clutter and confusion. - Enhanced Productivity:
Streamline workflows by prioritizing the most frequently used fields and buttons. - Data Accuracy:
Enforce required fields and make essential fields easily accessible to reduce errors. - Profile-Specific Views:
Tailor layouts based on roles or responsibilities, such as separate layouts for sales reps, managers, and support agents. - Support for Business Processes:
Use layouts to reflect and reinforce your organization’s business processes.
Steps to Customize Page Layouts
1. Navigate to Page Layouts
- Go to Setup.
- Under Object Manager, select the object you want to customize (e.g., Account, Contact, or a Custom Object).
- Click on Page Layouts.

- Or you can directly navigate to the Edit Object -> Page Layout through the page itself.

2. Edit or Create a Page Layout
- Edit an Existing Layout:
Choose an existing layout to modify.

- Create a New Layout:
Click New to create a layout from scratch or clone an existing one.


3. Customize the Layout
Once in the Page Layout editor, you can drag and drop components to customize the layout. Below are the key customization options:

a. Fields
- Drag fields from the palette to the layout.
- Mark fields as Read-Only, Required, or leave them editable.
- Organize fields into logical Sections (e.g., Account Details, Contact Information).
b. Sections

- Add sections to group related fields.
- Set sections as 1-column or 2-column for better organization.
c. Related Lists
- Add or reorder related lists (e.g., Opportunities, Cases, Contacts).
- Customize columns to display only the most relevant information in related lists.
d. Buttons and Quick Actions
- Add or remove Standard Buttons (e.g., Edit, Delete, Clone).
- Include Custom Buttons or Quick Actions for frequently used tasks.
e. Custom Links
- Add links to external systems, documentation, or other Salesforce pages.
f. Salesforce Mobile or Lightning Components

- Embed Visualforce Pages or Lightning Components directly into the layout for enhanced functionality.
4. Layout Properties
It allows administrators to fine-tune how data and features are presented to users.

5. Assign the Layout
After customizing the layout:
- Click Save.
- Assign the layout to specific Profiles or Record Types. This ensures the right users see the right layout.
Page Layout Assignment
Assigning Page Layouts to Record Types in Salesforce is a critical step to ensure users see the correct layout based on the record type they are working with.
- Go to Setup.
- Under the Object Manager, select the object you want to work with (e.g., Account, Contact, Opportunity, or a custom object).
- Once you’re in the Object Manager, click on the Page Layouts option from the left-hand menu.
- In the Page Layouts section, click on the Page Layout Assignment button in the top-right corner.

- In the Page Layout Assignment screen, you’ll see a matrix displaying all profiles and the record types they are associated with.
- Click the Edit Assignment button.

- In the matrix, select one or multiple profiles by clicking on them. Use Ctrl (Windows) or Command (Mac) to select multiple profiles.
- On the right side, under Page Layout To Use, choose the desired Page Layout from the dropdown menu.

Note:
If the object does not have Record Types enabled, you can still assign Page Layouts based on Profiles alone. In this case, the layout will apply globally for all records of that object.
Each Profile can have different Page Layouts for each Record Type.
Common Use Cases for Page Layout Customization
- Sales Team Optimization:
Customize the Opportunity layout to show fields like Stage, Amount, and Close Date prominently. Add buttons like “Send Quote” or “Log Call.” - Support Case Management:
Include case-specific fields like Priority, Status, and Case Origin. Add related lists for Case Comments or Attachments. - Customer Account Management:
Highlight critical account information, such as industry, annual revenue, and account owner. Add related contacts and opportunities. - Custom Object Usage:
For custom objects, tailor layouts to reflect specific business processes, like tracking project details or managing inventory.
Conclusion
Page Layout customization is a powerful tool in Salesforce for creating user-friendly and efficient interfaces. By understanding the needs of your users and applying best practices, you can build layouts that streamline workflows, enhance data visibility, and improve productivity. Whether you’re creating a layout for sales reps, support agents, or managers, Page Layouts ensure that the right information is available at the right time.
Start exploring Page Layouts today and unlock the potential of a well-designed Salesforce UI!
